DILEMMA OF OSCAR: Why bother to campaign If it’s a two horse race? Studios spend less
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But nobody is spending like the good old days (ie, Weinstein “the height of)? Who’s fooling whom? We know that almost all categories carp are virtually decided. I called around and seasoned Oscar watchers say no, absolutelyStudies, and their major and minor and distributors and marketers, they all had an extra two weeks to the campaign so Oscar March 7 issue. There is plenty of tension, for once. This leaves only the Best Picture and Best Director (and perhaps the best actress) applications with any suspense at all.
Gone are the days of bragging rights and I asked indie-supported research and study to cough up tens of millions of dollars just to influence the members of the Academy. Contrast that with the routine $ 15 plus million spent on the 1990’s and early 2000 to late”And most of us are going to play at the lower end,” a top studio executive told me. It is estimated that expenditure campaigns this year will range from a pittance of $ 500,000 to $ 5,000,000 mediocre.
This year is a sober reality among the contenders, such as Alcon Entertainment, whose candidate The Blind Side is approaching a $ 240,000,000 gross domestic when NOM come. Andrew Kosove, Alcon’s partner and one of the three producers of the film, expected to exceed 6 figures for a career that does not feel he will win
“I think we deserved to be nominated, but in my opinion, this is between Avatar and The Hurt Locker,” Kosove said. It will help a little in the country. “Just being nominated, and that Sandra Bullock has emerged as a possible winner for best actress, will have a real impact on our bottom line. When what really matters is that drives the value DVD was already huge, and makes viable a film that usually is not feasible at the international level.
However, Alcon spending largely to support a course of Sandra Bullock promotional tour that some feel has given a slight lead over Julie & Julia stars Meryl Streep
The experts tell me that the DVD market has become so static that District 9, Inglourious Basterds, Up, and A Serious Man nominally only earn big spendingBut the Oscar nominations are a powerful marketing tool, right?
I have said the summit endorsed a new small theater release, but not go crazy and party with the benefits from a film festival acquired at bargain prices. The wild card is The Hurt Locker, 13.4 million U.S. dollars which indicates a modest gross mature film to be found in auxiliary windows. The distributor Summit Entertainment, flush with money from Twilight, her image is enhanced by incorporating a better winning film favorite, as they did with Crash from Lionsgate. This, despite the fact that the DVD has been selling quite well from the January 12This past weekend, the Summit worked with exhibitors who wanted to run The Hurt Locker after his nomination.
You also have the strongest post-Oscar bounce winkAs a result, Crazy Heart reaching the Top 10 this weekend for the first time in his career. The picture is expanded to 819 theaters and will likely expand further on the dates February 12 at 1,000 +. This was also the start of Heart Week 8 Crazy, but this weekend marked the first national full week of release. That’s because the Fox Searchlight film earned an Oscar nomination as Best Actor for Jeff Bridges, considered the shoo-in for that category.
Most of the Best Picture nominations in theaters are near the tail end of national races. Fox, though flush with gross income “Avatar”, does not need an aggressive push for an Oscar for a movie everyone has seenAnd while it has the display will change, P & A no existing plans.
Lionsgate triple its Precious screen count to nearly 700 screens in the hope that the 6 nominations including Lee Daniels, Mo’Nique and Sidibe could Gabourney products cross the crowd to give the film a chance
To Up in the Air, Paramount rise from 1400 to 1500 screens this weekend and make a moderate consumption momentum this weekend with TV, radio, newspaper and online advertising to his vampire nominations for best picture, George Clooney, Vera Farmiga and Anna Kendrick, and Best Director and Adapted Screenplay
“The expenditure of massive amounts of momentum Oscar does not make sense, but movies in theaters can still take advantage of applications and greater public awareness to increase gross revenues,” Barker said. Also a good position to take advantage of an education. “Every one of us with still images in the movies can take advantage of that.Sony Pictures Classics head Michael Barker and Tom Bernard pre-booked a tenfold increase to 760 screens this past weekend, a tactic that looks good after nominations for Best Picture and Carey Mulligan nom nod for Best Actress.
nominated actor category could also give some juice to one man, The Last Station, and Nueve. But all studies frugal
Or the wasteland of talk during the dayThe Winter Olympics will be broadcast on NBC on 12 February to 28 February, leaving only CBS and ABC on the night of Oscar lobbying. The Tonight Show with Conan O’Brien in repetitions. And The Jay Leno Show on Tuesday, leaving the air. But his remake The Tonight Show will not return until March 1. But this year, drought is a talk show. Funny how Moolah cmpaign Oscar covers travel and stylists for candidates to campaign on television.
This will give more importance even rounds-and-greet parties meet which usually occurs in Los Angeles and New York for the Academy Award contenders to chat with Oscar voters
Medavoy concluded: “We have done very well with the money if they had spent 50 million U.S. dollars in pursuit of a brute that could not be achieved and an Oscar that failed.The movie had beaten The Silence of the lambs at the Golden Globes and received 10 Oscar nominations. So duplicate film Medavoy P & A budget and the extra $ 25 million almost exactly the amount that the image of the baseline to the lost. In most cases of overspending Oscar, the P & A talent abated, but was not recovered at the box office. I remember fondly in his memoirs of Hollywood, former mogul Mike Medavoy dissected the futility of pursuing an Oscar for his study of Bugsy after yielding to pressure from Warren Beatty.
