CAA now involved in business Schmattah
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- Posted by Solomon Kane at 2:45 AM UTC
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But what is here is that Star Avenue Capital is a partnership between CAA and Irving Place Capital, so the talent agency owned capital in the company of blue jeans. EXCLUSIVE: I learned that the upstart private equity firm Star Avenue Capital is buying a majority stake in J Brand denim brand whose signature lines tight jeans are a favorite of celebrities with waists incredibly small and thin thighs interesting. SAC hear, directed by Mark Genender, is looking for consumer brands with growth potential
On the other hand, hear Irving Place Capital Jeans bought seven years ago and sold it for “a ship of a benefit.”When I found jeans that agreement has not been announced, however, my sources said that CAA would put money into the company but have no operational role. * UPDATE: One source of Nikki Finke looked at this agreement in November and says the game is being discussed at that time was in the range of $ 80 million – a “big bet on the premium denim niche.”
What the agency brings to the table, supposedly, are the services of their lifestyle, marketing, trend forecasting, market research, and licensing divisions to grow the brand. (Although the company’s management the company once had a stake in the shoe brand Pony.It is the first time I remember any talent agency has declared an interest in an apparel brand consumers.
The presumption is that customers will soon CAA use these jeans. And the brand’s Web site shows that J and J were photographed using the marks are Cameron Diaz, Reese Witherspoon, Victoria Beckham, Sandra Bullock and Ashley Tisdale
Both CAA and WME are doing in the field of high finance, with CAA co-owner of the evolution of Media Capital (with former bankers from Merrill Lynch, Bob Stanley, Pat Lampe, and Dave Pagoda). While WME is forming a branch company with former Goldman Sachs banker Joe Ravitch and former banker at UBS Warburg Jeff breastThe jeans business becomes just the latest example of a talent agency to diversify beyond the implementation of traditional business to generate income.
