AOL CEO Tim Armstrong told the Huffington Post closing process approaches
Hopefully, not weeks, Armstrong said. When asked if they could be closed next week, said, Maybe. We have improvements to make the brand, but the brand is recognized and trusted, said Armstrong, raking problem with the suggestion that the mark AOL was in trouble. He called it one of the strongest brands in the world.
Speaking of brands, has been asked whether the brand will be relaunched AOL or blurred by The Huffington Post. Huffington said the new partner must only create good content for the benefit of the combined company and all its brands, such as what did the HBO has great content, as the Soprano.
Appearing with Arianna Huffington at the PaidContent’s annual press conference, was asked how many weeks the case was likely to close.
Huffington joked that the two companies were so focused on the integration that has been violated all the rules of my sleep.
Armstrong has contributed to a positive feeling in society, he said, noting that during a visit to the office, he wore a dress sweatpants Lulu Lemon said that Huffington Post on the front and back of AOL.
He also said there are plans to launch a new section, it does not, when it was not expected to find a publisher of great, she did not have the name like it.
CEO Tim Armstrong, Arianna Huffington Reveal AOL? S ambitious strategy of Hollywood
But there will be additions of staff, said Huffington, who has promised a great new job as soon as possible. He also revealed that Michael Calderone, media reporter and Yahoo first, politician, has signed on.
When asked why he took a reported 25 % of his earnings in AOL stock in the transaction, while the other founders did not, Huffington said he looks forward to following the transaction. Yes, I think they made a mistake, said the other founders.
The merger will create an estimated $ 20 million in cost synergies, Armstrong reiterated his previous comments.
The best organizational structure and content brands to survive in case of overlap has been a key element in planning the integration of the merger, the two leaders during the conference. Did not provide many specific results of a meeting outside the main leaders of what he had just said. However, their approach is the best brand should prevail, Huffington said, citing AOL Tech blog Engadget as an example.
