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On the downside, Amazon has never been in the advertising industry, which is the source of recipes for Hulu, Greenfield said.With regard to Amazon.com will, Greenfield also sees the advantages of buying Hulu, noting that e-tailers is more ambitious in the video online and Jason Kilar Hulu CEO used to work on Amazon. You could also create a unique marketing advantage for the next tablet Amazon – imagine a period of six months without Hulu Also, if you buy the Amazon platform, said the analyst.

NEW YORK – Google is the most convincing winner of the auction for the online video joint venture Hulu, BTIG analyst Richard Greenfield said Thursday.

Google wants to be a player much bigger in the video (eg YouTube, Google TV, Mobility business of Motorola, etc.) and Hulu seems to be the ideal solution to accelerate this strategy, Greenfield said, explaining why the search giant on the Internet. new owners would be more convincing Hulu The current owners of Hulu’s perspective, Google is also very interesting, given the deep pockets and experience in selling online advertising – as well as Hulu gets, the more he will be able to buy the rights for the content of media companies.

In addition, Greenfield has argued that a Hulu deal, Google would create a strong player in the field of the third digital video with Netflix and Amazon – but Hulu is already the third player in its present structure, the current owners are not willing to invest capital in Hulu so I can buy more rights for them, such as television and movie content catalog.

He also echoed the comments of others on Wall Street that Yahoo shareholders could protest against unnecessary purchases, fearing Yahoo find a way to ruin everything.

Hulu is due to initial offerings this week, and many questions remain open.

BTIG Richard Greenfield in a blog, also passes through the pros and cons of a sale of the business of online videos for the likes of Yahoo, Amazon.com, DirecTV and AT & T.

That another big player in line should be in the race for Hulu – Yahoo? Despair is fun stuff to strategic decision-making, said the analyst. Yahoo could use to create video of Hulu commitment . That said, content owners may be concerned that Yahoo does not have the deep pockets who want to buy content beyond the initial acquisition of rights.

Meanwhile, the satellite TV provider DirecTV could win a unique content to promote its subscribers in a few Hulu – like its NFL Sunday Ticket. However, DirecTV has Hulu could make it more difficult to win authentication deals with cable operators DirecTV they see as a direct competitor and wants desperately to access the contents of the NFL Sunday Ticket s, said Greenfield in highlighting risks.